Cheer - "Rocker" by ANDY Awards 2010
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Cheer - "Rocker"
- Brand: Cheer
- Country: Canada
- Advertiser: Procter & Gamble
| Title | Rocker |
| Agency | Leo Toronto |
| Campaign | Flattering Blacks - Cheer |
| Advertiser | Procter & Gamble |
| Brand | Cheer |
| Posted | March 2010 |
| Business Sector | Cleaning Products, Soaps, Detergents |
| Tagline | For Flattering Blacks |
| Market | Canada |
| AI Description | The advertisement features a striking monochrome image of a person dressed in full rocker attire, embracing an exaggerated and expressive stance. Their exaggerated head and confident expression add a playful twist to the punk rock theme. They are dressed head-to-toe in black, including classic Converse sneakers and studded accessories. The background remains neutral to emphasize the person’s bold stance and attire, while the bottom of the ad displays a Cheer detergent bottle accompanied by the tagline: 'For Flattering Blacks.' This suggests that the product keeps black clothing looking vibrant and stylish, resonating with the expressive and bold personality depicted. |