Viagra - "Reading" by ANDY Awards 2010
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Viagra - "Reading"
- Brand: Viagra
- Country: Canada
- Advertiser: Pfizer
| Title | Reading |
| Agency | TAXI Toronto |
| Campaign | No More - Viagra |
| Advertiser | Pfizer |
| Brand | Viagra |
| Posted | March 2010 |
| Business Sector | Health & Pharmaceutical Products |
| Tagline | Talk to your doctor. |
| Media Type | Television & Cinema |
| Market | Canada |
| AI Description | The ad opens with a man humorously confessing how his reading habits with his wife have taken over their life. They read every night and even started reading to each other. The scene transitions from the couple enjoying their book-filled life on a bench surrounded by nature, to the same man sitting comfortably in a cozy living room filled with books. He reveals that after trying Viagra, his reading adventures diminished, hinting at a renewed focus on his relationship with his wife. The commercial uses light humor and a domestic setting to communicate the subtly intimate benefits of the product. The ad closes with the tagline “Talk to your doctor,” encouraging viewers to consider the personal benefits of the medication. |
| Production Company | Furlined |
| Editing Company | School Editing |
| Colorization | Alter Ego |
| Executive Creative Director | Darren Clarke |
| Art Director | Nathan Monteith |
| Art Director | Stefan Wegner |
| Chief Creative Officer | Steve Mykolyn |
| Copywriter | Nathan Monteith |
| Copywriter | Stefan Wegner |
| Copywriter | Emilie Larocque |
| Director | The Perlorian Brothers |
| Production Company | Soft Citizen |
| Director of Photography (DOP) | Martin Tedin |
| Producer | Clive Desmond |
| Producer | Scott Craig |
| Head of Production | Rob Burns |
| Executive Producer | Eva Preger |
| Executive Producer | Link York |
| Executive Producer | Diane McArter |
| Executive Producer | David Thorne |
| Executive Producer | Sarah Brooks |
| Agency Producer | Eugene Marchio |
| Editor | Brian Wells |
| Colorist | Eric Whipp |
| Sound Production | Silent Joe West |
| Assistant Editor | Mark Lutterman |
| Exec. Director, Broadcast & Interactive Production | Cynthia Heyd |
| Compositor/Online | Rodney Dowd |
| Compositor/Online | Paul Binney |