andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Old Spice - "Scents for Gents" by ANDY Awards 2010

Filter results by

TitleScents for Gents
Agency
Campaign Smell Like A Man
Advertiser Procter & Gamble
Brand Old Spice
PostedMarch 2010
Business Sector Bath, Shower Gels
Tagline Smell Like A Man, Man.
Story Use Old Spice body wash to smell like a man.
Media Type Television
Market United States
AI Description The Old Spice ad titled "Scents for Gents" presents a humorous narrative aimed at emphasizing variety in personal scent selection for men. The ad begins with a man skiing energetically down a snowy mountain, proudly holding a bottle of Old Spice body wash. The scenes transition rapidly between different outdoor settings, including skiing, golf, and a beach environment, portraying the man as adventurous and confident in each setting. At one point, the man jokingly pretends to reveal he’s a woman, but then corrects himself to affirm his masculinity, reinforcing the playful tone of the advertisement. The beach setting features a transformation, where the man morphs to clearly emphasize variety in scents. The visuals conclude with several Old Spice product bottles arranged in the sand, accompanied by the text "Different Scents for Different Gents." The ad employs humor and absurdity to convey its message, capturing viewer attention with its colorful and dynamic visuals.
Editing Company
Special Effects / VFX
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Art Director
Art Director
Copywriter
Copywriter
Director
Production Company
Account Director
Account Executive
Agency Producer
Executive Agency Producer