ANDY Awards

Creative Award

New York, United States

Update

Gatorade - "Replay"

$TBWA\Chiat\Day Los Angeles$

10910

Title	Replay
Agency	TBWA\Chiat\Day Los Angeles
Campaign	Replay - Gatorade
Advertiser	PepsiCo Inc.
Brand	Gatorade
Posted	March 2010
Business Sector	Non-Alcoholic
Media Type	Case Study
Length	200 seconds
Market	United States
AI Description	The Gatorade ad, titled "Replay," showcases a unique initiative to replay a high school football game after 15 years. The campaign aims to reignite the athletic spark in adults over 30, focusing on the long-standing rivalry between the Phillipsburg Stateliners and the Easton Red Rovers. The ad portrays the journey of former athletes as they undergo rigorous training supervised by Gatorade's Sports Science Institute. The excitement builds with scenes of the original coaches, cheerleaders, and band members returning to support the teams. Interviews and clips reveal the personal stakes and emotions behind the event. Celebrities like Eli and Peyton Manning join as coaches, enhancing the grandeur. The initiative not only challenges the participants but also attracts national media coverage, depicting the power of community, passion, and the unyielding spirit of sportsmanship.
Production Company	Caviar Films Los Angeles
Director	Kris Belman
Director	Scott Balcerek
Executive Producer	Michael Sagol
Executive Producer	Rosanne Korenberg
Producer	Johanna Wolcott
Chief Creative Officer	Rob Schwartz
Group Creative Director	Jimmy Smith
Associate Creative Director	Brent Anderson
Copywriter	Brent Anderson
Editor	Scott Balcerek
Editor	David Baum
Editor	Tom Moser