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ANDY Awards

Creative Award
New York, United States
Evian - "Shirt 5" by ANDY Awards 2010

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TitleShirt 5
Title (original language)T-Shirt 5
Agency
Campaign Baby Inside
Advertiser Danone
Brand Evian
PostedMarch 2010
Business Sector Mineral, Sparkling & Bottled Waters
Media Type Print
Market Canada, United States, Japan, France, Germany, United Kingdom
More Information www.evianliveyoung.com
AI Description The ad features a man wearing a white t-shirt with the image of a baby printed on it. The t-shirt design cleverly aligns the baby’s body with the man's upper body, creating the illusion that the baby’s head is the man's head. This humorous visual plays into Evian’s tagline, "Live young," suggesting that drinking Evian water helps maintain youthfulness. The ad employs minimalistic design and a clean white background to focus attention on the t-shirt’s playful imagery and the accompanying Evian branding. The water bottle in the man's pocket subtly reinforces the product being advertised.
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