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ANDY Awards

Creative Award
New York, United States
Evian - "Shirt 4" by ANDY Awards 2010

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TitleShirt 4
Title (original language)T-Shirt 4.
Agency
Campaign Baby Inside
Advertiser Danone
Brand Evian
PostedMarch 2010
Business Sector Mineral, Sparkling & Bottled Waters
Media Type Outdoor/Out of Home
Market Canada, United States, Japan, France, Germany, United Kingdom
More Information www.evianliveyoung.com
AI Description The Evian ad features a young person with long hair wearing a white t-shirt. The shirt is printed with an image of a baby's torso in a diaper, making it appear as if the person's head is on a baby's body. This creates a playful and eye-catching visual. The individual is holding a bottle of Evian water, reinforcing the brand's product. The setting is minimalist with a clean white background, allowing focus on the subject and emphasizing the freshness and purity associated with Evian. The campaign suggests a theme of vitality and youthfulness, captured in the tagline "Live young."
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