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ANDY Awards

Creative Award
New York, United States
Evian - "Shirt 1" by ANDY Awards 2010

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TitleShirt 1
Title (original language)T-Shirt 1
Agency
Campaign Baby Inside
Advertiser Danone
Brand Evian
PostedMarch 2010
Business Sector Mineral, Sparkling & Bottled Waters
Media Type Outdoor/Out of Home
Market Canada, United States, Japan, France, Germany, United Kingdom
More Information www.evianliveyoung.com
AI Description The ad features a young woman holding a bottle of Evian water, wearing a white t-shirt printed with an image that aligns her body with that of a baby in a diaper. The clever visual illusion created by the shirt intends to evoke humor and emphasize Evian's message of 'Live Young'. The backdrop is minimalist, focusing entirely on the model and the bottle, with the Evian logo and its tagline placed towards the upper right. The woman's confident pose and the playful imagery convey a sense of vitality and youthful spirit, aligning with the brand's identity of promoting a fresh and dynamic lifestyle.
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