andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Old Spice - "Perpetual Love" by ANDY Awards 2010

Filter results by

TitlePerpetual Love
Agency
Campaign Smell Like A Man
Advertiser Procter & Gamble
Brand Old Spice
PostedFebruary 2010
Business Sector Bath, Shower Gels
Tagline Smell Like A Man, Man.
Story Use Old Spice body wash to smell like a man.
Media Type Web Film
Length
Market United States
More Information myperpetuallove.com
AI Description The Old Spice ad 'Perpetual Love' opens in a cozy living room setting, adorned with a large fireplace and a cactus in the foreground. A handsome man, wrapped in a bathrobe, appears from behind a cactus, embodying confidence and humor. Throughout the ad, the man humorously discusses the duality of love and romance while promoting the Old Spice body wash. He breaks the fourth wall, engaging directly with the audience. The scene shifts revealing a portrait which he steps out from, adding a surreal twist and reinforcing the comedic tone. As he stands confidently, highlighting how Old Spice elevates one's attractiveness, the ad plays with absurd visuals and dry humor, alluding to the sophistication and allure associated with using the product. The setting is warm and intimate, with a focus on the product's fragrance and its ability to make one 'smell like a man.'
Editing Company
Special Effects / VFX
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Art Director
Art Director
Copywriter
Copywriter
Director
Production Company
Account Director
Account Executive
Agency Producer
Executive Agency Producer