Old Spice - "Perpetual Love Website" by ANDY Awards 2010
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Old Spice - "Perpetual Love Website"
- Brand: Old Spice
- Country: United States
- Advertiser: Procter & Gamble
| Title | Perpetual Love Website |
| Agency | Wieden + Kennedy |
| Campaign | Smell Like A Man |
| Advertiser | Procter & Gamble |
| Brand | Old Spice |
| Posted | February 2010 |
| Business Sector | Bath, Shower Gels |
| Tagline | Smell Like A Man, Man. |
| Story | Use Old Spice body wash to smell like a man. |
| Media Type | Web Site |
| Market | United States |
| More Information | myperpetuallove.com |
| AI Description | The advertisement for Old Spice, titled 'Perpetual Love Website,' features a man confidently standing in a stylish room adorned with a glowing fireplace and a chessboard, enhancing the scene’s sophistication. The background includes tall, green cactus plants and a well-stocked bookshelf, accentuating an eclectic mix of elements. The man, wearing a luxurious bathrobe, embodies a relaxed yet poised demeanor. Surrounding the central video frame are playful and whimsical elements such as golden angels with wings, and burning torches within a red velvet setting, contributing to a humorous, romantic theme. This web advertisement encapsulates the brand's message of embodying masculinity and confidence through fragrance. |
| Editing Company | Final Cut |
| Special Effects / VFX | The Mill New York |
| Executive Creative Director | Mark Fitzloff |
| Executive Creative Director | Susan Hoffman |
| Creative Director | Eric Baldwin |
| Creative Director | Jason Bagley |
| Art Director | Eric Kallman |
| Art Director | Craig Allen |
| Copywriter | Eric Kallman |
| Copywriter | Craig Allen |
| Director | Tom Kuntz |
| Production Company | Morton Jankel Zander (MJZ) |
| Account Director | Diana Gonzalez |
| Account Executive | Jessica Monsey |
| Agency Producer | Erin Goodsell |
| Executive Agency Producer | Ben Grylewicz |