Old Spice - "The Man Your Man" by ANDY Awards 2010
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Old Spice - "The Man Your Man"
- Brand: Old Spice
- Country: United States
- Advertiser: Procter & Gamble
| Title | The Man Your Man |
| Agency | Wieden + Kennedy |
| Campaign | Smell Like A Man |
| Advertiser | Procter & Gamble |
| Brand | Old Spice |
| Posted | June 2011 |
| Business Sector | Bath, Shower Gels |
| Tagline | Smell Like A Man, Man. |
| Story | Use Old Spice body wash to smell like a man. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad begins with a man in a bathroom towel, addressing the viewer directly. He explains that any man can smell like him if they use Old Spice body wash, switching from traditional female-scented products. With rapid scene transitions, the man transports the audience from a shower to a luxurious boat at sea. He holds an oyster containing glittering tickets that magically transform into diamonds. Throughout the ad, he maintains a confident and humorous tone, engaging the audience with playful, imaginative scenarios. In the final shot, he is mounted on a horse by the beach, embodying elegance and charm. The recurring message is that smelling like a man, using Old Spice, can turn ordinary moments into extraordinary experiences. The ad closes with the iconic melody from Old Spice ads, reinforcing the brand's identity. |
| Editing Company | Final Cut |
| Special Effects / VFX | The Mill New York |
| Executive Creative Director | Mark Fitzloff |
| Executive Creative Director | Susan Hoffman |
| Creative Director | Eric Baldwin |
| Creative Director | Jason Bagley |
| Art Director | Eric Kallman |
| Art Director | Craig Allen |
| Copywriter | Eric Kallman |
| Copywriter | Craig Allen |
| Director | Tom Kuntz |
| Production Company | Morton Jankel Zander (MJZ) |
| Account Director | Diana Gonzalez |
| Account Executive | Jessica Monsey |
| Agency Producer | Erin Goodsell |
| Executive Agency Producer | Ben Grylewicz |