Old Spice - "Teddy Bear" by ANDY Awards 2010
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Old Spice - "Teddy Bear"
- Brand: Old Spice
- Country: United States
- Advertiser: Procter & Gamble
| Title | Teddy Bear |
| Agency | Wieden + Kennedy |
| Campaign | Smell Like A Man |
| Advertiser | Procter & Gamble |
| Brand | Old Spice |
| Posted | February 2010 |
| Business Sector | Bath, Shower Gels |
| Tagline | Smell Like A Man, Man. |
| Story | Use Old Spice body wash to smell like a man. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The Old Spice Teddy Bear ad begins with a whimsical and colorful scene featuring a charming teddy bear dressed in a pink tutu adorned with a star-shaped wand and surrounded by vibrant flower petals and a cupcake with a candle. This playful ensemble sets a lighthearted tone. Suddenly, the backdrop is torn away to reveal the hand of a man holding a bottle of Old Spice Body Wash. This moment of surprise highlights a stark contrast between the playful imagery and the product meant to evoke masculinity. The ad closes with the memorable tagline 'Smell Like A Man, Man.' The absence of any narrative dialogue focuses attention on the visual metaphor and the bold message conveyed by the final display of the product. |
| Editing Company | Final Cut |
| Special Effects / VFX | The Mill New York |
| Executive Creative Director | Mark Fitzloff |
| Executive Creative Director | Susan Hoffman |
| Creative Director | Eric Baldwin |
| Creative Director | Jason Bagley |
| Art Director | Eric Kallman |
| Art Director | Craig Allen |
| Copywriter | Eric Kallman |
| Copywriter | Craig Allen |
| Director | Tom Kuntz |
| Production Company | Morton Jankel Zander (MJZ) |
| Account Director | Diana Gonzalez |
| Account Executive | Jessica Monsey |
| Agency Producer | Erin Goodsell |
| Executive Agency Producer | Ben Grylewicz |