Old Spice - "Grip" by ANDY Awards 2010
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Old Spice - "Grip"
- Brand: Old Spice
- Country: United States
- Advertiser: Procter & Gamble
| Title | Grip |
| Agency | Wieden + Kennedy |
| Campaign | Smell Like A Man |
| Advertiser | Procter & Gamble |
| Brand | Old Spice |
| Posted | February 2010 |
| Business Sector | Bath, Shower Gels |
| Tagline | Smell Like A Man, Man. |
| Story | Use Old Spice body wash to smell like a man. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The Old Spice ad titled "Grip" features a minimalist setting focused on showcasing a bottle of Old Spice After Hours Body Wash placed on a bathroom shelf. As the ad progresses, a hand enters the frame holding an exercise grip tool. This visual metaphor illustrates strength and uses humor to connect the body wash to manliness and vigor. Suds are visible around the bottle to emphasize the product's cleansing nature. The tagline "Smell Like A Man, Man" appears at the end in bold red letters, reinforcing the message of masculinity linked to the use of Old Spice products. The overall tone of the ad is humorous and confident, aiming to appeal to men who want to feel strong and decisive in everyday grooming routines. |
| Editing Company | Final Cut |
| Special Effects / VFX | The Mill New York |
| Executive Creative Director | Mark Fitzloff |
| Executive Creative Director | Susan Hoffman |
| Creative Director | Eric Baldwin |
| Creative Director | Jason Bagley |
| Art Director | Eric Kallman |
| Art Director | Craig Allen |
| Copywriter | Eric Kallman |
| Copywriter | Craig Allen |
| Director | Tom Kuntz |
| Production Company | Morton Jankel Zander (MJZ) |
| Account Director | Diana Gonzalez |
| Account Executive | Jessica Monsey |
| Agency Producer | Erin Goodsell |
| Executive Agency Producer | Ben Grylewicz |