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ANDY Awards

Creative Award
New York, United States
Old Spice - "Did You Know" by ANDY Awards 2010

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TitleDid You Know
Agency
Campaign Smell Like A Man
Advertiser Procter & Gamble
Brand Old Spice
PostedFebruary 2010
Business Sector Bath, Shower Gels
Tagline Smell Like A Man, Man.
Story Use Old Spice body wash to smell like a man.
Media Type Television
Length
Market United States
AI Description The Old Spice commercial opens with a confident man standing shirtless on a sunny beach, holding a bottle of Old Spice body wash. The scene is light-hearted and humorous, immediately capturing attention with the actor's charismatic presence. The audio overlay humorously suggests that women prefer Old Spice over other body washes and highlights the absurdity by noting that the man is riding a horse backwards. The ad cleverly uses the beach and the ocean as a backdrop to emphasize freedom and confidence associated with the product. As the man talks directly to the camera, conveying a message of self-assurance, he is seen riding the horse along the shoreline. The visuals integrate seamlessly with the tagline "Smell Like A Man, Man," which is displayed alongside various products from the Old Spice range. There is a clear sense of humor and irony throughout the advertisement, making it memorable and engaging. The ad concludes with a clear shot of multiple Old Spice products to reinforce brand identity.
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