Old Spice - "Chest" by ANDY Awards 2010
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Old Spice - "Chest"
- Brand: Old Spice
- Country: United States
- Advertiser: Procter & Gamble
| Title | Chest |
| Agency | Wieden + Kennedy |
| Campaign | Smell Like A Man |
| Advertiser | Procter & Gamble |
| Brand | Old Spice |
| Posted | February 2010 |
| Business Sector | Bath, Shower Gels |
| Tagline | Smell Like A Man, Man. |
| Story | Use Old Spice body wash to smell like a man. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The Old Spice ad titled 'Chest' features a close-up view of a man's bare, hairy chest. In one hand, he holds an Old Spice After Hours body wash, its vibrant orange packaging prominently displayed. As soap bubbles glisten, the man smooths his hand across his chest, revealing the bold text "SMELL LIKE A MAN, MAN" etched through the hair, thanks to the grooming effect of the body wash. The visual humor and transformation highlight the confidence and freshness associated with using the product, delivered in a direct, memorable style. The ad is distinctly masculine, capitalizing on the brand's signature humor and bold aesthetics. |
| Editing Company | Final Cut |
| Special Effects / VFX | The Mill New York |
| Creative Director | Eric Baldwin |
| Creative Director | Jason Bagley |
| Art Director | Eric Kallman |
| Copywriter | Eric Kallman |
| Art Director | Craig Allen |
| Copywriter | Craig Allen |
| Agency Producer | Erin Goodsell |
| Account Director | Diana Gonzalez |
| Account Executive | Jessica Monsey |
| Executive Creative Director | Mark Fitzloff |
| Executive Creative Director | Susan Hoffman |
| Executive Agency Producer | Ben Grylewicz |
| Production Company | Morton Jankel Zander (MJZ) |
| Director | Tom Kuntz |