andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Sprint - "Teenagers" by ANDY Awards 2010

Filter results by

TitleTeenagers
Agency
Campaign The Now Network - Sprint
Advertiser Sprint Nextel Corporation
Brand Sprint
PostedNovember 2009
Product 4G Network
Business Sector Telecommunications Services
Media Type Television
Length
Market United States
AI Description The ad for Sprint's 'Now Network' showcases the influence and speed of communication within the teenage demographic, emphasizing the capabilities of Sprint's 4G network. It opens with the phrase 'Welcome to the Now Network', highlighting real-time connectivity with a fictional population of 49 million. Cheerleaders, clad dynamically in yellow, symbolize the energy and speed of communication, juxtaposed with the slower texting speed of parents. Statistics highlight activities such as teenage text messaging, online shopping, and working jobs like burger flipping to afford back-to-school phones from Sprint, starting at $19.99. The visual narrative is enhanced with humor and energy, using a mix of digitally animated visuals and real-life elements, reflecting the fast-paced, tech-savvy lifestyle of today's youth. The Samsung phones are promoted as back-to-school essentials, reinforcing the idea of technological integration in everyday life. The ad concludes with Sprint's branding, emphasizing their role as the 'Now Network'.
Creative Director
Creative Director
Creative Director
Art Director
Art Director
Art Director
Art Director
Group Creative Director
Copywriter
Copywriter
Copywriter
Director
Director of Photography (DOP)
Production Designer
Producer
Producer
Executive Producer
Executive Producer
Executive Producer
Agency Producer
Executive Agency Producer
Editor
Editing Company
Special Effects / VFX
Animation
Designer
Designer
Music
Music
Sound Design Company
Design Company
Co-Chairman
Associate Partner
Live Action Production Company Supply & Demand
Director of Animation
Compositor
Compositor
Compositor
Compositor
Final Mix