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ANDY Awards

Creative Award
New York, United States
Sprint - "From the Road" by ANDY Awards 2010

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TitleFrom the Road
Agency
Campaign The Now Network - Sprint
Advertiser Sprint Nextel Corporation
Brand Sprint
PostedNovember 2009
Product 4G Network
Business Sector Telecommunications Services
Media Type Television
Length
Market United States
AI Description The ad showcases a group of five office coworkers demonstrating the power of Sprint's 4G MiFi network while traveling in a car. Each coworker is engaged in various tasks, from downloading a presentation to streaming music and navigating using MapQuest. The vehicle serves as a moving office, with the new MiFi device portrayed as a small, pocket-sized hotspot facilitating uninterrupted connection. The visuals oscillate between scenes of a car traveling on a straight, minimalistic road and the graphic interfaces of various applications being used by the coworkers. Sprint's message emphasizes the flexible, mobile nature of its network and portrays the MiFi device as a compact, efficient tool for enhancing productivity on the go. Bright, minimalistic animations illustrate the seamless connectivity provided by Sprint, culminating in the closing visuals of Sprint's branding and their 'Now Network' slogan.
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