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ANDY Awards

Creative Award
New York, United States
Sprint - "WebOS" by ANDY Awards 2010

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TitleWebOS
Agency
Campaign The Now Network - Sprint
Advertiser Sprint Nextel Corporation
Brand Sprint
PostedNovember 2009
Product 4G Network
Business Sector Telecommunications Services
Media Type Television
Length
Market United States
AI Description The Sprint advertising campaign presents the Palm Pre phone featuring the innovative webOS technology. The ad highlights the capability of running multiple live applications simultaneously, emphasizing the convenience and efficiency of Sprint's 4G network. The visuals show a multitude of identical activities, symbolizing real-time usage stats. Characters interact with floating screens representing various app functionalities in a sleek, bright setting. Financial savings are represented visually with numbers towering over a cityscape, while the humorous notion of opening a Dunkin' Donuts in space demonstrates the money consumers can save by switching to Sprint. The ad positions Sprint as America's most dependable network and the first to offer a wireless 4G network.
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