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ANDY Awards

Creative Award
New York, United States
Sprint - "Football" by ANDY Awards 2010

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TitleFootball
Agency
Campaign The Now Network - Sprint
Advertiser Sprint Nextel Corporation
Brand Sprint
PostedNovember 2009
Product 4G Network
Business Sector Telecommunications Services
Media Type Television
Length
Market United States
AI Description The Sprint 'Football' ad takes viewers into the enthusiastic world of NFL Mobile Live. The audience is depicted as active participants in the football experience, seamlessly connected through their mobile devices. With lines like 'Welcome to Sprint's Now Network, population 49 million,' the ad emphasizes the vast reach and connectivity that Sprint offers. Various statistics are humorously showcased - 25,000 users enjoying live audio, fantasy football updates, and even the quirky counting of Gatorade cups consumed by players. The visual narrative is heightened by dynamic scenes of crowded stadiums, fans engrossed on their phones, and an overall lively, sporty aesthetic. The ad closes by inviting viewers to engage with NFL Mobile Live, portraying Sprint's network as essential for the modern, connected football fan.
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