ANDY Awards

Creative Award

New York, United States

Update

Daffy's - "Daffy's Fitting Dance"

8914

Title	Daffy's Fitting Dance
Agency	Johannes Leonardo
Campaign	Daffy's Fitting Dance
Advertiser	DAFFY'S INC.
Brand	Daffy's
Posted	October 2009
Business Sector	Department Stores, Supermarkets
Tagline	High Fashion. Low Prices.
Media Type	Outdoor/Out of Home
Length	205 seconds
Market	United States
AI Description	The ad showcases a vibrant display of fashion in a movie theater setting. The screen initially introduces a collection of clothes in various bright colors, styled in an open gallery-like display. As a lively tune plays, actors dressed in minimal clothing enter the scene and begin to dance energetically, trying out different outfits from the display. Their dance is humorous and increasingly frantic, generating laughter from the theater audience. The actors swap bold colorful outfits with one another, highlighting the mix and match fashion theme. As the dance intensifies, the actors simulate chaos and excitement, effectively drawing parallels to the adventurous spirit of shopping for fashion at Daffy's. The tagline "High Fashion. Low Prices." appears, reinforcing the message of affordable style. The ad ends with an audience applause, capturing the joyful and fun-loving nature of the brand.
Production Company	Paranoid US
Sound Design Company	Sound Lounge
Executive Creative Director	Leo Premutico
Executive Creative Director	Jan Jacobs
Agency Producer	Matthew Mattingly
Account Director	Matt Ahumada
Editing Company	Lost Planet
Music Company / Composer	Amber Music