Volkswagen - "Piano Stairs" by ANDY Awards 2010
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Volkswagen - "Piano Stairs"
This ad is part of the ACT Responsible Collection
- Brand: Volkswagen
- Country: Sweden
- Advertiser: Volkswagen
| Title | Piano Stairs |
| Agency | Nord DDB STO |
| Campaign | The Fun Theory - Volkswagen |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Posted | October 2009 |
| Business Sector | Corporate Communication |
| Media Type | Web Film |
| More Information | www.thefuntheory.com |
| AI Description | The ad opens with people in a subway station faced with the choice of taking either the escalator or the stairs. Initially, most opt for the escalator. The stairs are transformed into a giant piano, producing musical notes with each step. This change entertains and attracts more people to take the stairs, who previously might have chosen the convenience of the escalator. The video showcases the installation process and the resulting delight on people’s faces as they interact with the piano stairs. It concludes with the message that fun can positively influence behavior, specifically encouraging healthier lifestyles. |
| Production Company | Birth Productions |
| Account Director | Martin Larsson |
| Account Planner | Jerker Fagerström |
| Creative Director | Andreas Dahlqvist |
| Copywriter | Martin Lundgren |
| Art Director | Simon Higby |
| Web Director | Simon Mogren |
| Web Producer | Pontus Kindblad |
| Web Producer | Daniel Alinder |
| Web Designer | Karl-Johan Vogelius |