Volkswagen - "The World's Deepest Bin" by ANDY Awards 2010
Filter results by
Volkswagen - "The World's Deepest Bin"
This ad is part of the ACT Responsible Collection
- Brand: Volkswagen
- Country: Sweden
- Advertiser: Volkswagen
| Title | The World's Deepest Bin |
| Agency | Nord DDB STO |
| Campaign | The Fun Theory - Volkswagen |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Posted | October 2009 |
| Business Sector | Corporate Communication |
| Media Type | Television & Cinema |
| Market | Sweden |
| More Information | www.thefuntheory.com |
| AI Description | The ad opens in a park setting with a standard metal trash bin, suggesting it as a point of focus. Quiet scenes of everyday life in the park are disrupted as people start to notice something unusual about an ordinary bin. Shifts in scenes show some hands setting up electronic devices near the bin. This immediately sparks interest and curiosity among park-goers, who begin engaging with the bin, tossing trash in it. As items are thrown inside, an animated sound effect plays, simulating a long, descending noise, giving the impression of a very deep drop. This creative twist attracts significant attention and encourages more people to responsibly dispose of their trash, visibly increasing the participation. The ad concludes by revealing that 72 kg of rubbish was collected in one day, which is a substantial amount compared to an average bin nearby. The message is clear – making mundane tasks fun can significantly influence and improve public behavior. |
| Production Company | Birth Productions |
| Account Director | Martin Larsson |
| Account Planner | Jerker Fagerström |
| Creative Director | Andreas Dahlqvist |
| Copywriter | Martin Lundgren |
| Art Director | Simon Higby |
| Web Director | Simon Mogren |
| Web Producer | Pontus Kindblad |
| Web Producer | Daniel Alinder |
| Web Designer | Karl-Johan Vogelius |