Volkswagen - "Bottle Bank Arcade Machine" by ANDY Awards 2010
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Volkswagen - "Bottle Bank Arcade Machine"
This ad is part of the ACT Responsible Collection
- Brand: Volkswagen
- Country: Sweden
- Advertiser: Volkswagen
| Title | Bottle Bank Arcade Machine |
| Agency | Nord DDB STO |
| Campaign | The Fun Theory - Volkswagen |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Posted | May 2011 |
| Business Sector | Corporate Communication |
| Media Type | Web Film |
| Market | Sweden |
| More Information | www.thefuntheory.com |
| AI Description | The Volkswagen 'Bottle Bank Arcade Machine' ad presents an innovative recycling concept aimed at encouraging people to recycle glass bottles by making the process fun. Set in an urban environment in Sweden, the ad portrays a green bottle bank turned into an arcade game. This interactive machine emits game-like sounds and displays scores as users recycle bottles. The concept seeks to change behavior by infusing entertainment into everyday routines, thus demonstrating the 'Fun Theory.' The ad creatively promotes environmental responsibility and community engagement, capturing people of various ages enthusiastically participating in the recycling activity. It effectively shows the potential of making recycling exciting and entertaining. |