Volkswagen - "Piano Stairs (Swedish)" by ANDY Awards 2010
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Volkswagen - "Piano Stairs (Swedish)"
This ad is part of the ACT Responsible Collection
- Brand: Volkswagen
- Country: Sweden
- Advertiser: Volkswagen
| Title | Piano Stairs (Swedish) |
| Agency | Nord DDB STO |
| Campaign | The Fun Theory - Volkswagen |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Posted | October 2009 |
| Business Sector | Corporate Communication |
| Media Type | Web Film |
| Market | Sweden |
| More Information | www.thefuntheory.com |
| AI Description | The Volkswagen "Piano Stairs" ad captures a unique public experiment in an Odenplan subway station in Stockholm. The objective was to encourage more people to take the stairs instead of the escalator by making it fun. The transformation involved turning the stairs into giant piano keys, which played musical notes as people stepped on them. This playful installation intrigued passersby and demonstrated how creativity and fun can influence healthy choices and change behavior. While the audio track only includes an apology, the visuals effectively communicate the message of innovation and community engagement. |
| Production Company | Birth Productions |
| Account Director | Martin Larsson |
| Account Planner | Jerker Fagerström |
| Creative Director | Andreas Dahlqvist |
| Copywriter | Martin Lundgren |
| Art Director | Simon Higby |
| Web Director | Simon Mogren |
| Web Producer | Pontus Kindblad |
| Web Producer | Daniel Alinder |
| Web Designer | Karl-Johan Vogelius |