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ANDY Awards

Creative Award
New York, United States
Canal + - "Wardrobe/Closet (English subt)" by ANDY Awards 2010

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TitleWardrobe/Closet (English subt)
Title (original language)Le Placard (ST anglais)
Agency
Campaign Wardrobe/Closet
Advertiser CANAL+
Brand Canal +
Date of First Broadcast/Publication 2009 / 9
Business Sector TV/Radio Programs & Stations
Tagline Never underestimate the power of a great story
Tagline (original language) Pour vous, nous créons des histoires extraordinaires
Media Type Television
Market France
AI Description The ad begins in a dense forest with intense chasing scenes involving armed men running through the woods. The protagonist, a man, sprints through the forest, trying to evade capture. The chase leads to a dramatic moment near a waterfall, where he takes a leap of faith into the roaring water below. After the plunge, he mysteriously ends up inside a closet, surprised and confused by his surroundings. This is revealed to be a humorous twist as he narrates his journey, being found by a man opening the closet in a modern, well-decorated living room. The ad highlights the tagline 'Never underestimate the power of a great story,' reinforcing the importance of storytelling. The visuals shift from thrilling action in the wild to the mundane yet shocking reveal in a domestic setting. The narrative transitions from a highly suspenseful chase to a comedic punchline, showcasing creative storytelling synonymous with CANAL+.
Production Company
Sound Production
Advertising Manager
Advertising Manager
Advertising Manager
Creative Director
Art Director
Copywriter
Agency Producer
Director
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Account Manager
Account Manager
Account Manager