| Title | Wardrobe/Closet (French) |
| Title (original language) | Le Placard |
| Agency |
BETC Paris
|
| Campaign |
Wardrobe/Closet
|
| Advertiser |
CANAL+
|
| Brand |
Canal +
|
| Date of First Broadcast/Publication |
2009 / 9
|
| Business Sector | TV/Radio Programs & Stations
|
| Tagline | Never underestimate the power of a great story |
| Tagline (original language) | Pour vous, nous créons des histoires extraordinaires |
| Media Type |
Television
|
| Market | France |
| AI Description | The ad begins in a dense forest, where a man is seen running, pursued by men with guns. After an intense chase, he tries to hide by hugging a tree before tumbling into a river and being caught on a conveyor belt at a lumber mill. The comical scene unfolds as he rides the conveyor into a factory where he's finally discovered in a bedroom closet, caught by a suspicious husband. The mood shifts from high tension to a light-hearted scenario. The tagline reveals the power of creating extraordinary stories, showcasing Canal+'s original storytelling abilities. |
| Production Company |
Soixante Quinze 75
|
| Sound Production |
Kouz Production
|
| Advertising Manager |
Béatrice Roux
|
| Advertising Manager |
Mathieu Mazuel
|
| Advertising Manager |
Fleur Ajavon
|
| Creative Director |
Stéphane Xiberras
|
| Art Director |
Eric Astorgue
|
| Copywriter |
Royer Jean-Christophe
|
| Agency Producer |
Isabelle Ménard
|
| Director |
Saskia Kok
|
| Post Production |
Mikros Image
|
| Account Manager |
Raphaël de Andreis
|
| Account Manager |
Alexandre George
|
| Account Manager |
François Brogi
|