Xbox 360 - "The Life" by ANDY Awards 2010
Filter results by
Xbox 360 - "The Life"
- Brand: Xbox 360
- Country: United States
- Advertiser: Microsoft
| Title | The Life |
| Agency | twofifteenmccann |
| Campaign | The Life - Xbox 360 |
| Advertiser | Microsoft |
| Brand | Xbox 360 |
| Posted | September 2009 |
| Product | Halo 3: ODST |
| Business Sector | Video Games/Consoles |
| Tagline | Jump in. |
| Media Type | Web Film |
| Length | |
| AI Description | The ad opens with a somber military funeral scene involving saluting soldiers and a coffin draped with a red flag bearing the ODST insignia, indicating the duty and sacrifice of the fallen. The setting is intense, with flames flickering in the background, casting an eerie glow over the proceedings, creating a somber and respectful atmosphere. As the narrative shifts, there is a depiction of rigorous military training. Soldiers endure strenuous preparations involving night-time maneuvers and physical training under harsh conditions. The visual storytelling is dark and moody, capturing the intensity and struggle of soldierly life. Transitioning from training to battle, the ad escalates into a sci-fi action scene set on a wartorn alien landscape. Soldiers clad in futuristic armor launch into combat against otherworldly threats, emphasizing their courage and unity. Explosions and heavy artillery violence punctuate the action-packed sequences, driving home the themes of heroism and sacrifice. The ad concludes with a return to the ceremonial setting, symbolizing the eternal respect for those who serve. Ending with the tagline 'Jump in,' it highlights Xbox 360's Halo 3: ODST, inviting viewers into an exhilarating digital experience. |
| Production Company | Morton Jankel Zander |
| Executive Creative Director | Scott Duchon |
| Executive Creative Director | John Patroulis |
| Copywriter | Rick Herrera |
| Agency Producer | Joyce Chen |
| Director | Rupert Sanders |
| Producer | David Zander |
| Producer | Eric Stern |
| Editor | Eric Zumbrennen |