Nike - "Chalkbot" by ANDY Awards 2010
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Nike - "Chalkbot"
This ad is part of the ACT Responsible Collection
- Brand: Nike
- Country: United States
- Advertiser: Nike
| Title | Chalkbot |
| Agency | Wieden + Kennedy |
| Campaign | Chalkbot (Livestrong) - Nike |
| Advertiser | Nike |
| Brand | Nike |
| Posted | July 2009 |
| Business Sector | Apparel, Fashion & Footwear |
| Media Type | Web Film |
| Length | |
| AI Description | The ad for Nike's 'Chalkbot' showcases a unique invention designed to share messages of hope and support on the streets during the Tour de France. The ad focuses on a team of friends who developed a fully pneumatic robot capable of printing personalized messages on the road surface. Viewers witness the robot in action, spraying vibrant yellow chalk to display messages like "It's about you." The narrative highlights the human connection and emotional significance these messages hold for those impacted by cancer. Interviews with developers underline the project's collaborative and compassionate spirit. The ad's visual theme is industrial and modern, utilizing mechanisms and vibrant colors to capture attention. By merging technology with personal messaging, the ad emphasizes communal support and the power of physical expression during the iconic race. |
| Executive Creative Director | Mark Fitzloff |
| Executive Creative Director | Susan Hoffman |
| Creative Director | Tyler Whisnand |
| Creative Director | Danielle Flagg |
| Executive Producer | Nathan Martin |
| Agency Interactive Producer | Marcelino J. Alvarez |
| Art Director | James Moslander |
| Art Director | Adam Heathcott |
| Copywriter | Marco Kaye |