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Creative Award
New York, United States
Evian - "Roller Babies" by ANDY Awards 2010

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TitleRoller Babies
Title (original language)Roller Babies (anglais)
Agency
Campaign Baby Inside
Advertiser Danone
Brand Evian
Date of First Broadcast/Publication 2009 / 7
Business Sector Mineral, Sparkling & Bottled Waters
Problem Everyone in France remembers the film advert with the babies’ underwater ballet, which made a huge impression
when released in 1998 and which, 11 years later, still tops the charts as one of the public’s favourite adverts.

11years later they have not grown or got older but are still bursting with an infectious energy and love of life.
Problem (original language) Tout le monde se souvient en France du film publicitaire du ballet nautique des bébés, qui fit l’événement à sa sortie en 1998 et qui est encore, 11 ans plus tard, en tête du hit parade des publicités préférées du public.

11 ans après, ils n’ont pas grandi, n’ont pas pris une ride mais débordent toujours d’énergie et d’une joie de vivre communicative.
Media Type Television
Length
Market Canada, United States, Japan, France, Germany, United Kingdom
Soundtrack Rapper’s Delight
More Information www.evianliveyoung.com
AI Description The ad begins with the phrase "Let's observe the effect of Evian on your body." It transitions to show a boombox playing the iconic song "Rapper's Delight." As the music starts, a group of animated babies in white onesies and roller skates burst onto the scene in a sunny park. These babies demonstrate impressive roller-skating skills, dancing energetically to the beat. They perform various stunts, jumps, and even breakdancing moves, all with joyful expressions and a playful attitude. The ad showcases their incredible agility, giving a lighthearted and fun vibe. Throughout the video, shots of Evian bottles are interspersed among the dancing scenes. The backdrop features lush greenery and an urban setting, adding to the vibrant and youthful appeal. The ad concludes with the message "Naturally pure and mineral-balanced water supports your body's youth" and the tagline "Live young" next to the Evian logo, reinforcing the brand's message of vitality.
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