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ANDY Awards

Creative Award
New York, United States
The Zimbabwean Newspaper - "Wallpaper Money" by ANDY Awards 2010

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TitleWallpaper Money
Agency
Campaign Trillion Dollar Campaign - The Zimbabwean
Advertiser The Zimbabwean Limited
Brand The Zimbabwean Newspaper
PostedJune 2009
Business Sector Newspapers, Magazines, Books
Media Type Billboard
Market South Africa, Zimbabwe
AI Description The "Wallpaper Money" ad campaign by The Zimbabwean Newspaper features a striking billboard plastered with Zimbabwean banknotes of varying denominations up to trillions, covering a large wall on the street. This visually impactful display critiques the severe hyperinflation crisis faced by Zimbabwe, driving home the message that the currency has become essentially worthless, reduced to mere wallpaper. The campaign title, "Wallpaper Money," and the text visible on the wall, "Thanks to Mugabe This Money is Wallpaper," directly attribute the economic downfall to then-President Robert Mugabe's policies. The ad is designed to capture attention and provoke discussion among viewers about the devastating economic crisis and its effects on ordinary Zimbabweans. By placing real Zimbabwean dollars prominently in public spaces, the campaign delivers a powerful message about economic inequality and social justice.