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ANDY Awards

Creative Award
New York, United States
The Zimbabwean Newspaper - "Trillion Dollar Billboard" by ANDY Awards 2010

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TitleTrillion Dollar Billboard
Agency
Campaign Trillion Dollar Campaign - The Zimbabwean
Advertiser The Zimbabwean Limited
Brand The Zimbabwean Newspaper
PostedJune 2009
Business Sector Newspapers, Magazines, Books
Media Type Case Study
AI Description The 'Trillion Dollar Billboard' is an advertising campaign by The Zimbabwean Newspaper, designed to bring attention to the country's economic crisis under Mugabe's regime. A massive billboard, created entirely from worthless Zimbabwean banknotes, displays the message 'Thanks to Mugabe this money is wallpaper.' The billboard highlights the devastating hyperinflation affecting Zimbabwe and uses the sheer volume of notes to showcase the devaluation of the currency. Below the billboard is a summary of the campaign's objectives and results, emphasizing the unique approach to shedding light on the economic situation and gaining international media attention. The visual impact of the billboard, coupled with its poignant message, successfully raises awareness and drives conversations on both local and global platforms. This creative protest serves as both a compelling piece of art and a powerful statement against governmental policies.