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ANDY Awards

Creative Award
New York, United States
The Zimbabwean - "Z$250,000,000" by ANDY Awards 2010

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TitleZ$250,000,000
Agency
Campaign Trillion Dollar Campaign - The Zimbabwean
Advertiser The Zimbabwean Limited
Brand The Zimbabwean
PostedJune 2009
Business Sector Newspapers, Magazines, Books
Media Type Print
Market South Africa
AI Description The ad features a striking visual of a collage made from Zimbabwean currency notes, showcasing various denominations. Overlaid in bold, black typography are the words "Z$250,000,000 cannot buy the paper to print this poster on," along with the branding of The Zimbabwean newspaper. This stark statement highlights the severe inflation in Zimbabwe, illustrating the devaluation of currency where a large sum of money holds negligible purchasing power. The choice of using the actual currency for the backdrop powerfully emphasizes the message and adds a tangible dimension to the economic crisis being portrayed. The use of vibrant currency notes as a canvas creates a compelling and visually arresting image.