The Zimbabwean - "Cheaper Than Money" by ANDY Awards 2010
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The Zimbabwean - "Cheaper Than Money"
- Brand: The Zimbabwean
- Country: South Africa
- Advertiser: The Zimbabwean Limited
| Title | Cheaper Than Money |
| Agency | TBWA\Hunt\Lascaris |
| Campaign | Trillion Dollar Campaign - The Zimbabwean |
| Advertiser | The Zimbabwean Limited |
| Brand | The Zimbabwean |
| Posted | June 2009 |
| Business Sector | Newspapers, Magazines, Books |
| Media Type | |
| Market | South Africa |
| AI Description | This striking advertisement features an entire background made up of Zimbabwean currency notes. The message in bold text reads: "IT’S CHEAPER TO PRINT THIS ON MONEY THAN PAPER." This thought-provoking statement highlights the extreme devaluation of the Zimbabwean dollar due to hyperinflation. The arrangement of the currency creates a visually impactful background that draws attention to the economic crisis faced by Zimbabwe at the time. The ad, produced by TBWA\Hunt\Lascaris Johannesburg for The Zimbabwean newspaper in 2009, uses stark imagery and irony to convey its message effectively. The simplicity of the design focuses viewers right on the issue without any distractions. |
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