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Creative Award
New York, United States
The Zimbabwean - "Fight the Regime" by ANDY Awards 2010

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TitleFight the Regime
Agency
Campaign Trillion Dollar Campaign - The Zimbabwean
Advertiser The Zimbabwean Limited
Brand The Zimbabwean
PostedJune 2009
Business Sector Newspapers, Magazines, Books
Media Type Print
Market South Africa
AI Description This print advertisement for The Zimbabwean newspaper features a striking composition made of Zimbabwean currency notes of various denominations. The visual forms a powerful backdrop to the bold, black text overlayed on it, stating "FIGHT THE REGIME THAT HAS CRIPPLED A COUNTRY." The campaign visually underscores the catastrophic hyperinflation and economic challenges faced by Zimbabwe, using its own banknotes as a literal illustration of the issue. The artistic choice of using a collage of money highlights the absurdity of the situation and the depletion of the currency's value. The poster is part of a broader campaign aimed at raising awareness and protesting against the oppressive conditions imposed by the country's political regime, primarily targeting audiences in South Africa. The message is clear and urgent, appealing to collective consciousness and advocacy for change.