James Boag's Draught - "Pure Waters" by ANDY Awards 2010
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James Boag's Draught - "Pure Waters"
- Brand: James Boag's Draught
- Country: Australia
- Advertiser: Boags
| Title | Pure Waters |
| Agency | Publicis Mojo |
| Campaign | Pure Waters |
| Advertiser | Boags |
| Brand | James Boag's Draught |
| Posted | June 2009 |
| Business Sector | Alcoholic |
| Media Type | Case Study |
| Length | |
| AI Description | The James Boag's Draught advertisement, titled "Pure Waters," features the picturesque landscape of Tasmania. A serene river flows through lush greenery, setting a tranquil atmosphere. An elderly man sits by the river, playing an instrument as ducks float by. The ad shows various transformations, such as a man riding a bicycle through water, emerging with a new suit. Scenes shift to people engaging with the water - one person casually brushes their teeth by the riverside, and another catches a fish, which magically turns into a lightsaber. The lively setting of a marina is displayed, where boats bob on the water as a giant teddy bear floats by, creating a whimsical scene. In the finale, people retrieve bottles from the water, emphasizing the tag: "From the pure waters of Tasmania," tying the beer to the purity and magic of its source. |