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ANDY Awards

Creative Award
New York, United States
Terra Viajes - "City - Country (Holidays 2)" by ANDY Awards 2010

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TitleCity - Country (Holidays 2)
Title (original language)Vacaciones 2
Agency
Campaign Holidays - Terra Viajes
Advertiser Terra Networks, S.A
Brand Terra Viajes
PostedJune 2009
Business Sector Internet Sites (Excluding ISPs) / Apps.
Media Type Outdoor/Out of Home
AI Description The advertisement by Terra Viajes, created by DM9DDB in 2009, depicts a serene green field with a whimsical and dreamlike quality. A person accompanied by a horse is walking through the field, while a large thought bubble above them shows a bustling city skyline. This imagery contrasts the peacefulness of nature with the dynamic energy of urban life. A wooden sign placed on the field reads, "Todos necesitan vacaciones" ("Everyone needs a vacation"), emphasizing the need for a break from city life. The ad uses vibrant colors and surreal imagery to suggest an escape into dreams or imagination, highlighting the allure of vacations.