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ANDY Awards

Creative Award
New York, United States
Terra Viajes - "Beach - Snow (Holiday 1)" by ANDY Awards 2010

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TitleBeach - Snow (Holiday 1)
Title (original language)Vacaciones 1
Agency
Campaign Holidays - Terra Viajes
Advertiser Terra Networks, S.A
Brand Terra Viajes
PostedJune 2009
Business Sector Internet Sites (Excluding ISPs) / Apps.
Media Type Outdoor/Out of Home
AI Description The ad from Terra Viajes dramatically contrasts a snowy landscape with a lively beach scene. It depicts a person bundled up against the cold, standing on a snow-covered terrain with a ski pole in hand. Above them, a vivid, bright yellow thought bubble shows a sunny beach with turquoise waves gently lapping at the shore, highlighting the dream of being somewhere warm. The serene beach in the thought bubble suggests a deep longing for vacations and relaxing getaways. The tagline at the bottom indicates the ease of planning a vacation through the Terra Viajes travel service. This visually striking ad uses the stark contrast between the snowy surroundings and the colorful beach landscape to evoke a desire to escape the cold and experience warmth and relaxation.