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ANDY Awards

Creative Award
New York, United States
Sprint - "Anthem 3" by ANDY Awards 2010

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TitleAnthem 3
Agency
Campaign The Now Network - Sprint
Advertiser Sprint Nextel Corporation
Brand Sprint
Date of First Broadcast/Publication 2009 / 4
Product 4G Network
Business Sector Telecommunications Services
Media Type Television
Length
Market United States
AI Description The Sprint "Anthem 3" commercial embodies innovation by showcasing a series of statistics that highlight the real-time connectivity provided by Sprint's network. The ad begins with an individual holding a baby, symbolizing everyday moments, as statistics about network usage flash on the screen. These numbers update dynamically, representing active calls, job searches, and recreational downloads happening in real-time. Visually, the ad maintains a clean, minimalist aesthetic with bright, engaging elements like the vibrant yellow car parked at a house, and women lounging at a poolside reading on their Kindles. The message conveyed is the seamless connectivity facilitated by the WLAN Sprint Network, emphasizing its advancement to 4G technology. Concluding with the tagline 'Sprint. The Now Network' underscores its unique position as a pioneering service provider in wireless connectivity.
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