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ANDY Awards

Creative Award
New York, United States
Sprint - "Anthem 2" by ANDY Awards 2010

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TitleAnthem 2
Agency
Campaign The Now Network - Sprint
Advertiser Sprint Nextel Corporation
Brand Sprint
Date of First Broadcast/Publication 2009 / 4
Product 4G Network
Business Sector Telecommunications Services
Media Type Television
Length
Market United States
AI Description The ad 'Anthem 2' by Sprint opens with a crowded white space filled with numerous people using their phones, representing connectivity's ubiquity. Numbers indicating real-time statistics about people splitting up through various communication modes appear, exemplifying the vast reach and use of networks. The camera then shifts to buses, on which several icons show people streaming music, highlighting mobility and media consumption. It transitions to an animated grey cityscape with digital icons hovering above, demonstrating connection through location-based services. The ad concludes with text and graphics illustrating Sprint's introduction of the first wireless 4G network, emphasizing their cutting-edge technology and connectivity. The overall feel is modern, efficient, and connected.
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