Global Coalition for Peace - "Jet" by ANDY Awards 2010

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TitleJet
Agency
Campaign What goes around comes around - Global Coalition for Peace
Advertiser Global Coalition for Peace
Brand Global Coalition for Peace
PostedMay 2009
Business Sector Charities, Foundations, Volunteers
Tagline What goes around comes around
AI Description The ad shows a striking image of a jet and a missile spiraling towards each other against a vibrant blue sky background. Through clever use of urban spaces—like posters placed on poles—the ad visually implies the concept of ‘what goes around comes around.’ The contrasting size and positioning of the jet and missile symbolize the chain reaction of violence and the cyclical nature of conflict. The minimalistic and bold design highlights the underlying message of peace, urging viewers to consider the broader implications of militarization and violence.