Global Coalition for Peace - "Gun" by ANDY Awards 2010

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TitleGun
Agency
Campaign What goes around comes around - Global Coalition for Peace
Advertiser Global Coalition for Peace
Brand Global Coalition for Peace
PostedMay 2009
Business Sector Charities, Foundations, Volunteers
Tagline What goes around comes around
AI Description The advertisement by the Global Coalition for Peace features a stark black and white image of a soldier aiming a sniper rifle. The soldier's appearance is realistic, dressed in full combat gear, conveying a sense of urgency and caution. The message "What goes around comes around" is prominently displayed alongside the gun's barrel, serving as a haunting reminder of the cyclical nature of violence and the importance of peace. The dark, monochrome aesthetic adds severe gravity to the image, making a powerful statement about the consequences of armed conflict.