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ANDY Awards

Creative Award
New York, United States
Harvey Nichols - "Tunnels" by ANDY Awards 2010

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TitleTunnels
Agency
Campaign Cause & Effect - Harvey Nichols
Advertiser Harvey Nichols
Brand Harvey Nichols
PostedMay 2009
Product Spring/Summer 09 Sale
Business Sector Department Stores, Supermarkets
Media Type Print
AI Description The print ad features a collage-like collection of images depicting various tunnels. Each tunnel is styled similarly, presenting unique textures and surroundings. The centerpiece of the ad showcases a mannequin adorned in a sophisticated grey suit with a striking red tie, symbolizing elegance and exclusivity. The ad cleverly uses the visual metaphor of 'tunnels' to represent shopping choices, leading to the discovery of stylish clothing at Harvey Nichols' seasonal sale. Its minimalistic design and unique layout capture the viewer's attention, sparking curiosity and hinting at the anticipation of exciting finds.
Account Supervisor
Advertiser's Supervisor
Art Director
Art Director
Art Director
Copywriter
Creative Director
Executive Creative Director
Illustrator
Photographer