Viagra - "Sports" by ANDY Awards 2010
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Viagra - "Sports"
- Brand: Viagra
- Country: Canada
- Advertiser: Pfizer
| Title | Sports |
| Agency | TAXI Toronto |
| Campaign | No More - Viagra |
| Advertiser | Pfizer |
| Brand | Viagra |
| Posted | May 2009 |
| Product | Erectile Dysfunction Drug |
| Business Sector | Health & Pharmaceutical Products |
| Tagline | Talk to your doctor. |
| Media Type | Television & Cinema |
| Length | |
| Market | Canada |
| AI Description | The ad opens with a woman sitting by the pool, discussing how she and her husband spent too much time watching sports like football, hockey, bowling, and even darts. The setting later transitions to their couch where the couple is seen watching television, appearing somewhat disinterested and disengaged. As the wife narrates, she reveals her husband Jim tried Viagra. This change brought back the spark in their relationship, metaphorically making the sports disappear from their leisure time. The ad closes with the tagline 'Talk to your doctor,' encouraging viewers to consider discussions about erectile dysfunction solutions with their healthcare provider. The setting is calm and relatable, aimed to capture ordinary life challenges within a domestic environment. |
| Chief Creative Officer | Steve Mykolyn |
| Executive Creative Director | Darren Clarke |
| Art Director | Nathan Monteith |
| Art Director | Stefan Wegner |
| Agency Producer | Eugene Marchio |
| Production Company | Soft Citizen |
| Sound Production | Silent Joe West |