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ANDY Awards

Creative Award
New York, United States
Sprint - "Plug Into Now" by ANDY Awards 2010

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TitlePlug Into Now
Agency
Campaign The Now Network - Sprint
Advertiser Sprint Nextel Corporation
Brand Sprint
Date of First Broadcast/Publication 2009 / 4
Product 4G Network
Business Sector Telecommunications Services
Story The Sprint Now Network is more than just a physical network—it features America’s most dependable 3G network, the largest push-to-talk community, the only national carrier to offer wireless 4G services and award-winning phones and devices, including the most-anticipated wireless product of the year – the Palm Pre.
Problem The “What’s Happening Now?” brand-focused ads will launch on television, online and select print nationwide. Consumers will also see it online with a micro-site, banner ads and several homepage takeovers on YouTube, Yahoo!, MSN, and AOL. The first homepage takeover launches on April 29 with others to follow.
Media Type Web Site
Market United States
More Information now.sprint.com/widget
AI Description The Sprint advertisement showcases the 'Plug Into Now' campaign, highlighting the appeal of the Palm Pre on Sprint's advanced 4G network. The visual design is modern and tech-savvy, resembling a digital dashboard filled with dynamic infographics, statistics, and real-time data updates. It features rolling counters and interactive widgets, all set in a clean, grey, and minimalist style, emphasizing connectivity and technological advancement. The graphic representation portrays real-time information like top searches, headlines from news, traffic updates, and energy usage, encapsulated neatly within a user-friendly interface. This presents Sprint as the gateway to immediate and dependable connectivity.
Creative Director
Group Creative Director
Associate Partner
Copywriter
Art Director
Senior Interactive Producer
Interactive Production Artist