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ANDY Awards

Creative Award
New York, United States
Sprint - "Now Network" by ANDY Awards 2010

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TitleNow Network
Agency
Campaign The Now Network - Sprint
Advertiser Sprint Nextel Corporation
Brand Sprint
Date of First Broadcast/Publication 2009 / 4
Product 4G Network
Business Sector Telecommunications Services
Media Type Print
Market United States
AI Description This print advertisement for Sprint focuses on showcasing the capabilities of its 4G network with a strong emphasis on immediacy and efficiency. A sleek black mobile phone with a full QWERTY keyboard is prominently displayed, highlighting its text messaging feature. The phone screen is filled with a text message that lists a series of real-time statistics, emphasizing the sheer volume of communication happening "now" on Sprint's network. This includes millions of wireless calls, conference calls, and text messages. Below the phone, the Sprint logo and the message "The Now Network" underline Sprint's commitment to provide cutting-edge telecommunications services. The overall design is modern and minimalist, aligning with themes of technological sophistication and innovation.
Creative Director
Group Creative Director
Associate Partner
Creative Director
Print Producer
Copywriter
Designer
Digital Artist
Photographer
Pre-Press