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ANDY Awards

Creative Award
New York, United States
Sprint - "Anthem" by ANDY Awards 2010

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TitleAnthem
Agency
Campaign The Now Network - Sprint
Advertiser Sprint Nextel Corporation
Brand Sprint
Date of First Broadcast/Publication 2009 / 4
Product 4G Network
Business Sector Telecommunications Services
Media Type Television
Length
Market United States
AI Description The Sprint 'Anthem' ad emphasizes the power and reach of the NOW Network. It opens with a voiceover detailing real-time statistics, including millions of calls, emails, and Google searches happening every moment. The visuals illustrate people multiplying ad infinitum to represent these massive activities. Graphic transitions show data like searches and uploaded videos moving through digital spaces. There's a playful moment depicting a deluge of bananas correlating with spam emails, reinforcing the chaos and volume of digital information today. The ad portrays various scenarios such as dogs being searched or uploaded on YouTube, and texting in meetings. This is wrapped up with an endorsement for Sprint as a leading 3G and the first 4G network in the USA, showcasing its technological advancement and readiness to handle this connectivity boom.
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