ANDY Awards

Creative Award

New York, United States

Update

Harvey Nichols - "Rockets"

7926

Title	Rockets
Agency	Y&R Dubai
Campaign	Cause & Effect - Harvey Nichols
Advertiser	Harvey Nichols
Brand	Harvey Nichols
Posted	April 2009
Product	Spring/Summer 09 Sale
Business Sector	Department Stores, Supermarkets
Media Type	Outdoor/Out of Home
AI Description	This outdoor advertisement for Harvey Nichols cleverly juxtaposes a series of rocket launch images with a purple dress displayed on a mannequin. The ad uses the powerful imagery of space rockets taking off to symbolize the dynamic and exciting nature of the Spring/Summer 09 sale. The rockets and dress are placed centrally, suggesting a vibrant launch of new fashion trends. The advertisement evokes anticipation and innovation, connecting the idea of exploration in space with exploring new fashion choices. The modern, futuristic design uses vibrant and contrasting colors to draw attention and create a lasting impression.
Account Supervisor	Nadine Ghossoub
Advertiser's Supervisor	Vino El Khatib
Art Director	Komal Bedi Sohal
Art Director	Sajesh Pudussery
Art Director	Dash Gaude
Copywriter	Shahir Ahmed
Creative Director	Komal Bedi Sohal
Executive Creative Director	Shahir Ahmed
Illustrator	Jomy Varghese
Photographer	Tejal Patni