ANDY Awards

Creative Award

New York, United States

Update

Harvey Nichols - "Dogs"

5639

Title	Dogs
Agency	Y&R Dubai
Campaign	Cause & Effect - Harvey Nichols
Advertiser	Harvey Nichols
Brand	Harvey Nichols
Posted	April 2009
Product	Spring/Summer 09 Sale
Business Sector	Department Stores, Supermarkets
Media Type	Outdoor/Out of Home
AI Description	The Harvey Nichols 'Dogs' ad campaign creatively combines the allure of high fashion with a sense of fun and playfulness. The central focus is a sophisticated dress displayed on a mannequin, suggesting elegance and luxury. Surrounding this focal point are numerous images of dogs, each looking quirky and playful. The multitude of dog pictures creates a colorful and vibrant collage, forming an eye-catching and lively backdrop that contrasts with the elegant simplicity of the dress. This juxtaposition effectively highlights the brand's Spring/Summer '09 sale in a memorable way, enticing onlookers with a blend of humor and style.
Account Supervisor	Nadine Ghossoub
Advertiser's Supervisor	Vino El Khatib
Art Director	Komal Bedi Sohal
Art Director	Sajesh Pudussery
Art Director	Dash Gaude
Copywriter	Shahir Ahmed
Creative Director	Komal Bedi Sohal
Executive Creative Director	Shahir Ahmed
Illustrator	Jomy Varghese
Photographer	Tejal Patni