ANDY Awards

Creative Award

New York, United States

Update

Harvey Nichols - "Fire Extinguishers"

8193

Title	Fire Extinguishers
Agency	Y&R Dubai
Campaign	Cause & Effect - Harvey Nichols
Advertiser	Harvey Nichols
Brand	Harvey Nichols
Posted	April 2009
Product	Spring/Summer 09 Sale
Business Sector	Department Stores, Supermarkets
Media Type	Outdoor/Out of Home
AI Description	The advertisement features an eye-catching collage of fire extinguishers surrounding a central image of a mannequin dressed in an elegant red gown. The juxtaposition of the ordinary fire extinguishers with the glamorous dress serves as a clever visual pun, highlighting Harvey Nichols' Spring/Summer '09 sale. The background features tiles of red fire extinguishers, visually drawing a parallel to the fashion piece, which mimics their vibrant color. This design communicates both creativity and humor, engaging viewers and effectively promoting the brand's sale with an unexpected twist.
Advertiser's Supervisor	Vino El Khatib
Art Director	Komal Bedi Sohal
Art Director	Sajesh Pudussery
Art Director	Dash Gaude
Creative Director	Komal Bedi Sohal
Executive Creative Director	Shahir Ahmed
Illustrator	Jomy Varghese
Account Supervisor	Nadine Ghossoub
Copywriter	Shahir Ahmed
Photographer	Tejal Patni