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ANDY Awards

Creative Award
New York, United States
Harvey Nichols - "Fender Bender" by ANDY Awards 2010

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TitleFender Bender
Agency
Campaign Cause & Effect - Harvey Nichols
Advertiser Harvey Nichols
Brand Harvey Nichols
PostedApril 2009
Product Spring/Summer 09 Sale
Business Sector Department Stores, Supermarkets
Media Type Print
AI Description The print ad for Harvey Nichols' Spring/Summer 09 Sale features a clever juxtaposition between fashion and chaos. At the center is a chic yellow dress displayed on a mannequin. Surrounding this image are numerous small pictures of car fender benders, emphasizing the "bender" theme while subtly hinting at the frenzy of their sales event. The contrast between the sophisticated garment and the chaotic car damage creates a humorous and striking visual statement. The large number of car crash images cleverly highlights the notion of irresistible deals that could lead to reckless shopping enthusiasm.
Account Supervisor
Advertiser's Supervisor
Art Director
Art Director
Art Director
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Creative Director
Executive Creative Director
Illustrator
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