ANDY Awards

Creative Award

New York, United States

Update

Harvey Nichols - "Birds"

7119

Title	Birds
Agency	Y&R Dubai
Campaign	Cause & Effect - Harvey Nichols
Advertiser	Harvey Nichols
Brand	Harvey Nichols
Posted	April 2009
Business Sector	Department Stores, Supermarkets
Story	gdfgdsfg
Media Type	Print
AI Description	The 'Birds' ad by Harvey Nichols, designed by Y&R Dubai in 2009, presents a visually engaging print campaign. The centerpiece of the ad is a mannequin dressed in a stylish, finely tailored jacket, suggesting elegance and top-tier fashion. The jacket is complemented with vivid images of various colorful exotic birds surrounding it, conveying a theme of diversity and uniqueness in fashion. The birds, each distinctly detailed and vibrant, represent the wide range of styles and patterns available at Harvey Nichols. The juxtaposition of the natural beauty of birds with the structured elegance of the jacket highlights both individuality and fashion intricacy, implying that Harvey Nichols offers attire that stands out much like the unique visual appeal of different bird species. By comparing the varieties of birds to fashion elements, the ad effectively communicates its message: Harvey Nichols' clothing lines are synonymous with exclusivity and high fashion taste.
Account Supervisor	Nadine Ghossoub
Advertiser's Supervisor	Vino El Khatib
Art Director	Komal Bedi Sohal
Art Director	Sajesh Pudussery
Art Director	Dash Gaude
Copywriter	Shahir Ahmed
Creative Director	Komal Bedi Sohal
Executive Creative Director	Shahir Ahmed
Illustrator	Jomy Varghese
Photographer	Tejal Patni